Nestled in Van Buren Township, Grant County, Indiana, the town of Van Buren boasts a rich history and a unique claim to fame.
With a population of 30,375 as of the 2021 census, this small town proudly calls itself the “Popcorn Capital of the World,” a title tied to its largest local employer, the Weaver Popcorn Company.
Each August, the community comes alive during its signature Popcorn Festival, celebrating this cherished local industry.
Van Buren’s roots date back to 1837 when Joseph Boxell first platted the township, naming it after then-President Martin Van Buren.
The town itself underwent various monikers, including Rood’s Run, Rood’s Corner, and Stringtown, reflecting its evolving identity.
It wasn’t until 1888 that C.W. formally platted the area under the name Van Buren, and in June 1892, the town officially incorporated as part of Indiana.
This charming town, with its historical significance and vibrant traditions, offers a glimpse into the heart of rural Indiana and a legacy that continues to pop with pride.
Key Takeaways
Indiana’s Ascendancy in Popcorn Production
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In 2021, Indiana surpassed Nebraska to become the nation’s top popcorn producer.
The state’s farmers planted a record-breaking 97,000 acres of popcorn, marking an 8% increase from the previous year according to NASS.
This surge in production underscores Indiana’s pivotal role in meeting the country’s popcorn demand.
A-Pillar in Indiana’s Popcorn Industry
…my father was born in Valparaiso…Indiana…popcorn capital of the world… pic.twitter.com/vrWVHOinLI
— The Fourth Floor (@PhilMyman) August 23, 2022
Preferred Popcorn, headquartered in Palmyra, Indiana, exemplifies the state’s commitment to quality in popcorn production.
The company collaborates with local farmers, such as the Duckworth family in Morgan County, who have been farming since the 1800s.
The Duckworths cultivate and harvest popcorn, delivering it to Preferred Popcorn’s facility for processing and distribution as noted by WFYI.
This partnership highlights the synergy between Indiana’s agricultural heritage and modern processing capabilities.
Distinguishing Popcorn from Field Corn
It’s a common misconception that popcorn and field corn are identical.
In reality, popcorn (Zea mays everta) is a distinct variety of corn. To the untrained eye, the differences might be subtle, but upon closer inspection, distinctions become apparent.
Popcorn plants tend to be shorter, and their leaves spread out more horizontally compared to the upright leaves of field corn.
The kernels of field corn are softer, making them suitable for direct consumption, whereas popcorn kernels have a harder exterior, which enables them to pop when heated.
Market Share and Industry Analysis
The United States popcorn market is projected to reach USD 3.72 billion in 2024, with an expected growth to USD 4.87 billion by 2029, reflecting a compound annual growth rate (CAGR) of 5.56% according to Mordor Intelligence.
Major players in the U.S. popcorn market include ConAgra Foods Inc., Campbell Soup Company, PepsiCo Inc., Eagle Family Foods Group LLC, and Grupo Bimbo, S.A.B. de C.V.
While specific market share data for Indiana-based companies like Weaver Popcorn and Preferred Popcorn are not publicly disclosed, their substantial production capacities and longstanding presence in the industry indicate a significant contribution to both state and national popcorn markets.
1. Weaver Popcorn Manufacturing, LLC
NEWS: Weaver Popcorn Manufacturing has announced a multi-year investment of $22M+ dollars. The company plans to invest in state-of-the-art packaging + food processing technology, new production lines for continued growth + 45 new high-tech positions: https://t.co/S2rrVQy80t
— AgriNovus Indiana (@AgriNovusIN) May 6, 2024
Founded in 1928 and headquartered in Van Buren, Indiana, Weaver Popcorn Manufacturing is a global leader in the popcorn industry.
The company produces a wide array of popcorn products, including microwave popcorn, ready-to-eat popcorn, and bulk kernels.
Weaver operates the world’s largest microwave popcorn manufacturing facility and distributes its products to over 90 countries worldwide.
2. Ramsey Popcorn Company
Established in 1944 in Ramsey, Indiana, Ramsey Popcorn Company is a family-owned business known for its “Cousin Willie’s” brand.
The company began with a modest 10-acre popcorn farm and has grown to produce approximately 50 million pounds of popcorn annually, exporting to over 20 countries.
3. Preferred Popcorn
Preferred Popcorn operates facilities in Palmyra, Indiana, and collaborates with local farmers to produce high-quality, non-GMO popcorn.
The company supplies both domestic and international markets, emphasizing sustainable farming practices to ensure premium product quality.
4. Popcorn, Indiana
Launched in 2002, Popcorn, Indiana is a brand that produces ready-to-eat popcorn varieties.
The company is headquartered in Indianapolis, Indiana, and is known for its classic popcorn and “Drizzlecorn” products.
In August 2017, Eagle Foods acquired the brand, expanding its presence in the snack industry according to PR News.
5. Gutwein Popcorn
Based in Francesville, Indiana, Gutwein Popcorn is a family-owned business that has been producing popcorn for generations.
The company offers a variety of popcorn products, including gourmet popcorn, and emphasizes quality and tradition in its production processes.
Cultural and Consumer Trends
Popcorn’s alignment with movie culture stems from its affordability and convenience, qualities that made it a staple during the Great Depression and World War II.
Indiana’s dominance in popcorn production positions the state as a critical supplier for this demand.
Today, popcorn consumption remains strongly tied to home entertainment and theater experiences, with Indiana-based brands like Orville Redenbacher and Weaver playing key roles in meeting market needs.
Indiana’s contributions are not limited to raw production.
The state has driven advancements in popcorn technology, including hybrid seeds that produce more consistent kernels and processing methods that enhance flavor and texture.
These innovations ensure that Indiana-produced popcorn remains a preferred choice among consumers.
